THE ISSUE
Access to affordable, high-quality childcare remains one of the most urgent challenges facing families and the economy in New Braunfels and Comal County. For many, the lack of available seats and the overwhelming cost of care force parents to reduce work hours or leave the workforce entirely. The ripple effects extend beyond families as childcare providers often face staffing shortages that limit their ability to meet demand and improve services. These gaps don’t just impact individual households but pose an economic impact on Comal County of upwards of $50 million annually, according to the Buffett Early Childhood Institute.
This strain is especially troubling given that 85% of a child’s brain development occurs before kindergarten, yet public investment continues to prioritize K-12 education, leaving early childhood programs underfunded and out of reach for many.
The Inspiration
The McKenna Foundation envisions a thriving early childhood ecosystem that prioritizes the success of children through support for families and providers to create a powerful future for children, their families, and the community.
In partnership with the New Braunfels Chamber of Commerce, Early Matters San Antonio, and Early Matters Texas, McKenna has launched Early Matters New Braunfels. This initiative includes a dedicated steering committee and funding to support program leadership, expand resources, and raise awareness. Together, these efforts mark a pivotal step forward.
