Despite the countless acts of kindness that happen every day here in New Braunfels and Comal County, they often go unnoticed, unrecognized, and unrewarded.
We’re here to change that.
Welcome to the Choose Kindness Campaign—where we celebrate the good things happening in Comal County, recognize our kind neighbors, and make positive actions more visible.
Join us in highlighting and honoring the good deeds of those around us. Together, we can bring these acts of kindness to the forefront and inspire all in our community to Choose Kindness.

Thank you, pet supply drive donors, for choosing kindness
Throughout March, community members have come together to spread kindness by donating items to the McKenna Pets Supplies Drive. Thoughtful donations included cat towers, dog beds, crates, food and treats, and lots of toys! All donated items will be given to the Humane Society of New Braunfels, bringing joy and care to countless animals.
How will you choose to be kind today?
Sign up for our weekly email for inspiring stories of the kindness of your neighbors in the New Braunfels area and ways you can be kind!

Let us know of a time when you or someone else chose kindness.
If you are a nonprofit partner and have an idea for the Choose Kindness Campaign, please click here!