• McKenna Events Center accommodates over 900 events, Children’s Museum attracts nearly 125,000 visitors in 2023

    January 23, 2024

    In 2023, the McKenna Events Center in New Braunfels became a hub of activity and impact, hosting over 900 events and welcoming nearly 125,000 visitors to the Children’s Museum.

    Guided by the McKenna Foundation, the Events Center hosted 960 events in 2023, including meetings, job and resource fairs, training sessions, educational workshops, and fundraisers. This is a sizeable increase from the 736 events held the preceding year.

    In 2023, the Center donated more than $330,000 in room rental costs. Fundraisers organized by the Foundation’s nonprofit partners raised $1.5 million for the local community. The Center’s reach expanded to 166 organizations in 2023, up from 130 the previous year.

    “We are honored and humbled that McKenna Events Center has become a true community space,” said Lindsay Morgan, Events Center manager. “Our partner organizations know we are an accommodating meeting resource where people come to learn, share and grow. We are proud to include community convening in the McKenna Foundation body of work.”

    Serving nonprofit organizations, civic groups, local schools, government and churches, the McKenna Events Center in New Braunfels is committed to benefiting the residents of New Braunfels and Comal County. This service is an integral part of the Foundation’s mission to enhance the welfare of the New Braunfels community.

    Since 2006, the Foundation has offered meeting and event space at its West San Antonio Street facility at minimal or no cost.

    For inquiries regarding venue details and reservations at the Event Center, representatives of nonprofit or community organizations are encouraged to contact the Foundation via email at events@mckenna.org.

    Throughout 2023, the McKenna Children’s Museum experienced a notable surge in foot traffic and revenue, setting a new record for admissions and membership sales.

    An impressive 123,085 individuals visited the Museum in 2023, marking a 9% upswing from the previous year and eclipsing the 2022 record of 111,965 visitors. Nearly 11,900 of the admissions were field trip guests.

    Admission sales reached a new peak, reaching $582,649 in 2023, surpassing the 2022 figure of $523,221. The Museum also achieved record-breaking membership sales, totaling $202,393, breaking the 2022 record of 185,372. Memberships are at a record high of 1,613 families. Gift shop sales totaled $209,517.

    At the Museum, children are immersed in art, creativity, science, technology, culture, health and history, engaging with educational exhibits meticulously crafted to stimulate learning and foster knowledge acquisition.

    Creative learning classes have increased the daily average participation to 13 kids. After-hours special events are growing in popularity, averaging more than 150 attendees.

    “I would like to express my gratitude to the city of New Braunfels and the surrounding areas for their consistent support,” said Isabel Martinez, the Museum’s operations manager. “Our achievements would not have been possible without their contribution. I would also like to acknowledge the Museum team for their unwavering commitment to maintaining a safe and secure environment for our families. Their dedication to providing excellent customer service is truly commendable. I am excited to break records in the upcoming years.”

    McKenna curated this distinctive hands-on experience to equip children with the tools necessary for nurturing their well-being. Within the Museum’s confines, children embark on exploratory journeys in a secure and nurturing environment while parents actively participate in their children’s educational journey.

    The entry fee for individuals aged 12 months and above and adults is $8 per person. The Museum welcomes school excursions all year round, and comprehensive information is available by calling 830-606-9525. All children must be accompanied by an adult aged 16 and above.

    The Museum operates from 9 a.m. to 4 p.m. from Monday to Saturday, observing closures on Sundays and major holidays. For supplementary details and access to an events calendar, visit https://mckennakids.org.

McKenna actively provides services to enhance the health and well-being of the greater New Braunfels community, serving as a partner and resource to others who share our goals — now and for future generations.

801 W. San Antonio St. New Braunfels, TX 78130

(830) 606-9500
(830) 606-9535

8:30a.m. – 5:00p.m. M-F

IT Helpdesk


© McKenna Foundation